The game market is by far the most dynamic area in the global content industry in recent years. Gaming, which used to be a mere entertainment content, has evolved into a high-tech hub and a driving force for the next generation metaverse and AI ecosystem. According to an analysis by major global market research institutes, the global video game market is expected to continue to grow and expand to about $505.2 billion by 2030. In particular, it is expected to grow at an annual average (CAGR) of about 8.7% during this period, proving a very strong growth momentum compared to other infrastructure industries.

According to a recently released report on the game industry outlook for the second half of 2026 by the domestic financial group, the key drivers supporting this positive outlook for the game industry are the "introduction of Generative AI" and the "collapse of interplatform boundaries." According to a survey by the Korea Creative Content Agency, the game industry's adoption rate of Generative AI has already reached 70 percent, which is overwhelmingly high compared to other cultural content industries such as movies and music. Because games are a complex industry that combines text, images, video, sound, and advanced coding technologies, the scope of AI technology is endless. Companies that have innovated the development structure through Generative AI are greatly reducing the cost of writing content and building resources while expanding the depth of their narratives and expanding their actual performance leverage.

In addition, as traditional mobile, PC, and console boundaries have collapsed and "cross platform" and "cloud gaming" have become mainstream, opportunities for global market development have expanded. Global sales of large new works targeting global markets such as North America and Europe are exceeding market expectations, and the value of companies with sustainable development and live service operation capabilities is expected to continue to rise.

As a result, the master key to success in the current game market, where technology advances and global territorial expansion occur at the same time, is, after all, a "core talent who understands global capabilities and technology trends at the same time." Beyond simple functional development, securing talent to read the value of global users and transform advanced AI infrastructure into business performance has become the strongest variable to change the future of a company.

In these times of upheaval, the role of strategic partners in clearly penetrating the essence of the industry and connecting companies and talents from a long-term perspective becomes important. Consultant Lee Jae-hwan of Venture People has unique field experience in leading global game sales directly to stages around the world, including Japan, China, the U.S., and Europe, working as the head of overseas sales team for the first-generation Korean game company. Based on his 20-year-old deep understanding of global networks and industries, the consultant aims for an in-depth interview that goes beyond just matching resume specifications to derive candidates' hidden strengths and potentials. Like his philosophy of emphasizing that "drastic choices are needed when confident of change," professional career partners such as consultant Lee Jae-hwan will be the most obvious milestone for future growth for companies and candidates preparing for a new leap forward in the global game market.

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