[PMI] Digital Advertising Specialist
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- 회사개요 : PHILIP MORRIS INTERNATIONAL
- 급여수준 : 협의
- 교육수준 : 상관없음
- 모집기간 : 채용시까지
담당업무
① Digital paid media campaign planning and execution
- Drive discoverability and user acquisition in the digital space via innovative digital acquisition programs and
improvement of marketing performance, ultimately driving traffic and conversions on IQOS digital platforms
- Set meaningful KPIs followed by performance monitoring and optimizing the campaigns to drive media
performance as well as enhanced consumer journey
- Manage various tasks in collaboration with global & local IT teams, developers, agencies and/or platform
partners for execution
② Analyzing media performance
- Analyze media data including web analytics and/or sales data of the paid media campaigns for optimization to
drive conversions
- Support post-buy analysis to get learnings/implications for more advanced campaign plans and media strategies
③ Media strategies and new media opportunities
- Support building up media strategies integrated with various programs to drive e-com sales
- Support developing new media opportunities for digital paid media execution based on strong understanding
of digital touch points
자격요건
- 5 to 9 years of experience in digital paid media planning, preferably from FMCG preferred
- Expertise in digital media strategy, planning, and execution a strong plus, especially in performance-driven paid
media including programmatic
- Ability to derive business insights from a variety of market/consumer/platform/marketing performance data
- Good understanding of digital media environment, experience in analytic tools as GA
- Experience in working with various digital platforms and agency partners preferred
- Strong analytical and logical thinking skills, with superb communication and stakeholder management skills
- Fluent in both Korean and English