[Hasbro] Digital Marketing Manager
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- 회사개요 : Hasbro
- 급여수준 : 협의
- 교육수준 : 상관없음
- 모집기간 : 채용시까지
담당업무
- Develop and lead Korea level media framework, strategy and planning for UA campaigns across digital
medium.
- Define, track and optimize reach, impact and effectiveness metrics of campaigns.
- Lead front-end player conversion and engagement focused digital projects- from gathering of
requirement, design and development, to testing, launch and support of digital properties.
- Collaborate with internal teams within region (brand, social marketing, commercial) and lead vendor
relationships to deliver innovative solutions that achieve business goals and raise the bar for player experiences.
- Keeping ahead of industry trends to continue exploring and exploiting marketing ideas at the bleeding edge of
the industry.
- Strong ability to advocate for optimal resources/investment in Korea to drive robust long-term growth.
- Establish and run rhythms of business with related regional and HQ teams to ensure the delivery and
achievement of committed goals and ensuring high Korea mindshare.
자격요건
- 5+ years marketing experience in digital marketing for consumer categories with preferred focus
on entertainment/ gaming/ collectible.
- Drive for results: setting clear goals along with leading and coaching team towards achievement of those goals.
- Financial acumen: management of budget across different countries.
- Bachelor’s degree from a four-year college required with fluency in English with additional Asian languages
fluency preferred.
- Ability to juggle and manage multiple priorities under tight project deadlines required.