[3M] Assistant Manager - Digital Media(Consumer Business)
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- 회사개요 : 3M
- 급여수준 : 협의
- 교육수준 : 상관없음, 학사
- 모집기간 : 채용시까지
담당업무
- Owns digital and integrated media strategy for the divisions/brands
- Understand the divisions and countries business goals, objectives & target audience and develop/plan/optimize
media campaigns to support the strategic marketing plans across Asia
- Drives customer-centric thinking for integrated and digital marketing executions by advocating for end-user
touchpoints to deliver a relevant and differentiated customer experience
- Continuously seek to improve digital communication effectiveness throughout the consumer journey
- Establish paid (digital) media planning and efficiency management across key brands in the divisional portfolio
- Paid media measurement and KPI’s set-up for campaigns and overall brand/product development
- Media data analysis and conducting data driven optimization continuously
- Manage agency and in/external stakeholders to increase paid media efficiency
- Driving ecommerce sales and traffic to etailer platforms and improving media dollars efficiency
- Follow and find implementation opportunities of latest industry trends and technologies (media centric)
- Keep abreast of competitors media strategy and activities (competitor monitoring)
- Periodic reporting to internal stakeholders
- Performs the role of a subject matter expert for digital (media/campaigns) executions in Asia
- Experience with traditional (offline) media planning is a good to have
자격요건
- Bachelor's degree, MBA preferred
- 7+ years of digital media/marketing experience
- Experience with display, social media, SEM, analytics and other digital media planning & execution in ASIA
- Data analytics experience with Adobe Analytics or other web analytics
- Strategic thinker with excellent written and verbal communication, including presentation skills
- Ability to work independently, problem solve and leverage multiple function/business/country/global support
- Affinity for learning and applying new technologies and staying abreast of new trends
- Excellent project management skills, and able to manage multiple projects at once