[필립스] Consumer Marketing Manager(Beauty Category)
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- 회사개요 : 필립스
- 급여수준 : 협의
- 교육수준 : 학사, 석사/MBA
- 모집기간 : 채용시까지
담당업무
- A 24-month rolling integrated consumer marketing plan for Beauty Category in APAC, based on Consumer,
Market, and Competitor insights (which includes the champion propositions) as input to the Personal Health
Strategic Plan of Records (SPOR) and Business Market Combination (BMC) plans for the Markets.
- Optimal allocation of local Advertising & Promotion (A&P) spend as input for Annual Operating Plan (AOP)
cycles, BMC planning.
- Localization of global content and local content creation (influencers, Public Relations, etc) in collaboration with
the Digital Marketing & Ecommerce (DMEC) and Trade Shopper Marketing – Consumer, Portfolio marketing,
including omni-channel calendar (in which NPI sits) and portfolio management (SKU rationalization/ phase in
phase-out)
- Local insights about consumers, markets, competition, and trends, and provides input to the Businesses during
Value Proposition Creation (VPC) and Product Development Lifecycle Maintenance (PDLM)
- Based on the Personal Health Cluster Strategy and brand strategy in the Market, develops and implements the
24-month rolling Integrated Marketing Plan in the Market (LMAP). Works cross-business and cross-cluster, to
ensure all consumer-facing marketing activities are covered in the Market.
- Working closely with the District Marketing teams and developing Regional level marketing plan and execution,
owning the A&P spent responsibility.
- Responsible for effective BMC planning based on granular SOB analyses: Partner with Business Marketing &
Sales Leader (BM&S) Leader and Business Business Development Manager (BDM) to build the BMC handshake
and ongoing performance management against the plan.
- Orchestrates the BMC process and secures BMC targets in conjunction with BM&S Leader and Sales Leader
(across all BMC for the overall product portfolio in the Market).
- Drives demand generation and ensure that business performance is being delivered according to KPIs such as
yearly sales, market shares, Integral Gross Margin (IGM) through price realization in markets, A&P, Integral Sales
Margin (ISM), and marketing ROI.
- Together with Category Leader determines product and service portfolio for the Markets, setting up and
executing roadmaps for the introduction of new products or updates and the phasing-out of existing products
in such a way that an optimal product and service portfolio is available on the market in time and with low
costs of stock
- Drives consumer loyalty by aligning the necessary resources within the Market
- In collaboration with Insights & Analytics group responsible for validation of the local insights and source of
business - Co-leads the CoE Insights & Analytics for the Personal Health Cluster in the Market (assigned
resources from CoE Insights & Analytics residing in Group Marketing). Provide business with local insights about
markets, competition, and trends, and provides input to the Businesses during VPC and PDLM
- Marketing Performance Optimization and drives continuous improvements applying LEAN.
자격요건
- Bachelor’s / Masters Degree in Business / Marketing-related disciplines
- 8 to 12 years of proven track record in the area of product or consumer marketing, with at least 3-5 years in a
regional (APAC) capacity.
- Significant experience in marketing in the Consumer Products, FMCG, Tech consumables domains
- Experience as an integrator in a dynamic market and /or matrix organization
- Marketing channel mix strategies (on-line and offline)
- Experience with working in a business with complex market/channel structures
- Good interpersonal and stakeholders management skills
- Good problem solving skills