[Career column] Global B2B sales future, Core technical sales talent acquisition strategy _Consultant Ko Young-kyun

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In a global market where the paradigm of business is changing rapidly, "people" are by far the key factor in determining a company's survival and performance. In particular, in the field of technology-based industrial goods such as secondary batteries, energy, plants, and automobile parts, securing key talents with proven capabilities in the field beyond simple specifications will soon become irreplaceable competitiveness of companies. Statistics show that the global B2B e-commerce and solutions market size will continue to grow rapidly over the next few years, ranging from 14.5% to 20% in annual average (CAGR). As the market expands and competition on the global stage intensifies, companies' demand for highly professional global B2B sales and technology sales leaders is increasing exponentially.

 

 

In fact, according to a recent Harvard Business Review (HBR) analysis, the size of sales organizations in advanced manufacturing and B2B, which are highly technologically complex, is on the rise despite the accelerating trend of artificial intelligence (AI) and digital transformation. For example, Salesforce, a global big tech company, has been aggressively hiring to increase its sales force to 2,000 employees in a short period of time to respond to corporate customers along with strengthening its AI product line. This is because the more advanced the technology, the more urgent it is to involve "people (professional salespeople)" to solve the complexities and ambiguity that arise in the process from product exploration to practical environmental application. As a result, the more advanced the market is, the brighter the value and prospects of technology salespeople who can provide solutions, not just sellers.

 

 

Beyond simply selling products, technology-based B2B sales are a challenging area for understanding the customer's business context, customizing products, and creating long-term partnerships. As a result, the headhunter's insight into the essence of the industry is crucial to match the right talent at the right time for a company. This is due to the difficulty of finding hidden key talents who can achieve immediate results on the global stage with a typical hiring method that simply matches the keywords of the job description.

 

 

Venture People's consultant Ko Young-gyun is uniquely positioned as a strategic partner to understand the industry and people at the same time in these market trends. Understanding the nature of the position from the perspective of the actual customer is what distinguishes Ko Young-gyun, a consultant, from the perspective of the actual customer. With his long experience running the organization and signing global contracts, he accurately points out why clients need this talent. When examining candidates, he doesn't just rely on a resume listing. By comprehensively analyzing the depth of the project the candidate led, the way he solved the problems he faced, and the consistency of the reasons for turnover and long-term career goals, he discovers talents who perfectly match the company's core performance indicators.

 

 

With the diversification of global business and the advancement of the technology industry, the prospects for professional head hunters with field experience and insight remain very bright and positive. Like consultant Ko Young-kyun, strategic partners who design the future of companies and candidates together based on thorough analysis and trust will be the most obvious key to helping companies move toward sustainable growth in the rapidly changing global B2B market.

 

 

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Venture People for Request | [email protected]

 

 

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