Senior Brand Manager (근무지: 뉴욕)
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- 회사개요 : 글로벌 미용용품 회사
- 모집기간 : 채용시까지
◈ 직무 개요
- Develop overall brand messaging, seasonal, and product campaigns based on brand pillars, goals, and new innovation launches.
- Develop and own the omni-channel go-to-market calendar that embodies the AAA brand and visual aesthetic.
- Design and implement comprehensive marketing strategies to create and increase brand awareness, disseminate a brand message that resonates with AAA’s target demographic, and to keep customers (new, existing, and potential growth customers) aware of company’s business activities
- Set and align strategic goals related to digital advertising and marketing campaign initiatives
- Plan, organize, and execute marketing functions and operations to ensure they project a cohesive brand voice
- Analyze target consumer insights, and market insights information to identify and recommend effective marketing approaches and identify potential
new customer growth
- Oversee reporting and optimization on marketing initiatives, conduct thorough analysis on ROI, and develop necessary solutions- Develop and own the omni-channel go-to-market calendar that embodies the AAA brand and visual aesthetic.
- Design and implement comprehensive marketing strategies to create and increase brand awareness, disseminate a brand message that resonates with AAA’s target demographic, and to keep customers (new, existing, and potential growth customers) aware of company’s business activities
- Set and align strategic goals related to digital advertising and marketing campaign initiatives
- Plan, organize, and execute marketing functions and operations to ensure they project a cohesive brand voice
- Analyze target consumer insights, and market insights information to identify and recommend effective marketing approaches and identify potential
new customer growth
- Work closely with VP of Marketing to define marketing budget and manage P&L closely
- Supervise the marketing department and provide guidance and feedback to other marketing professionals
- Collaborate with C-Suite to develop growth plans for the organization
- Perform other related duties as assigned
◈ 경력 요건
- Bachelor’s degree in business, Marketing, Communication, or a related field
- 7+ years of marketing and/or advertising experience in retail and or beauty industry
- 3+ years of supervisory or managerial role experience
- Expertise in strategic marketing campaigns, branding, and digital marketing forms
- Exceptional understanding and knowledge of Google Analytics, Meta, and Marketing KPIs
- Ability to apply marketing techniques over digital (i.e. social media, digital advertising) and non-digital (i.e. press, OOH print, collaborations, activations) channels
- Exceptional knowledge of marketing techniques, data analysis methods and platforms
- Demonstrable experience in developing efficient strategies and integrated business plans for all marketing aspects (branding, promotion, social
media, press etc.)
- Excellent leadership with effective team-building skills
- Highly organized and able to multitask and manage multiple projects/competing priorities
- Professional presence and ability to develop strong working relationships with executive management
- Proactive work ethic/ ability to present solutions and solve issues effectively
- Exquisite communication and interpersonal skills
- 7+ years of marketing and/or advertising experience in retail and or beauty industry
- 3+ years of supervisory or managerial role experience
- Expertise in strategic marketing campaigns, branding, and digital marketing forms
- Exceptional understanding and knowledge of Google Analytics, Meta, and Marketing KPIs
- Ability to apply marketing techniques over digital (i.e. social media, digital advertising) and non-digital (i.e. press, OOH print, collaborations, activations) channels
- Exceptional knowledge of marketing techniques, data analysis methods and platforms
- Demonstrable experience in developing efficient strategies and integrated business plans for all marketing aspects (branding, promotion, social
media, press etc.)
- Excellent leadership with effective team-building skills
- Highly organized and able to multitask and manage multiple projects/competing priorities
- Professional presence and ability to develop strong working relationships with executive management
- Proactive work ethic/ ability to present solutions and solve issues effectively
- Exquisite communication and interpersonal skills
◈ 처우
- 협의 후 결정
◈ 제출 기한
- ASAP
◈ 제출 서류 및 기타
- 국문/영문 이력서 및 자기소개서
◈ 담당 컨설턴트
- 박혜림 / 02-2016-6633 / eva@vpeople.co.kr
`24.10.28(updated. `24.10.28)