[Career Column] Conditions era consumer goods industry, market-leading marketing talent's requirements_Consultant Lee Eun-kyung

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Recently, the consumer goods and distribution industries have been rapidly breaking down the boundaries between industries, combining them with advanced digital technologies such as O2O platforms, AIs, and the metaverse beyond the traditional way of manufacturing and selling products. The global digital consumer goods and e-commerce market is expanding its territory with a solid annual growth rate of more than 15%, and in the midst of this upheaval, companies are introducing completely new business models to survive and preoccupy the market. As a result, the standards of key talents required by companies in the recruitment market are also facing rapid changes.

 

 

Convergence talents who can read technology and market trends and closely collaborate with multidisciplinary organizations such as sales, product planning, design, and finance are currently the most prominent talents in the consumer goods industry. In particular, the core evaluation factors are the confidence, authenticity, and values that can be incorporated into a company's organizational culture, rather than the numerical specifications on the resume, in the areas of marketing and brand strategy. So if you dream of a successful career leap and turnover in consumer goods, it will be key to your success to clearly organize your own differentiated practical collaboration performance and authenticly prove your long-term career goals in line with rapidly changing industrial trends.

 

 

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